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AG Sports Management

Talent has no borders.Neither should opportunity.

AG Sports Management is a global multi-sport management and commercial organisation connecting athletes, clubs, brands and sporting organisations with opportunities around the world.

From athlete representation and welfare to global partnerships, sponsorship, sports marketing, sports tourism and talent development. We create the relationships and pathways that move sport forward.

Your success, our priority.

Discover AGSMWork with us

AG Sports Management

  • Talent × Opportunity
  • Sport × Business
  • Africa × The world
  • Performance × Wellbeing

AGSM exists to create careers, pathways, relationships and long term value, across talent, organisations, business and sport.

Our ambitions

Seven ambitions.
One organisation.

  1. 01Talent representationExplore
  2. 02Global opportunitiesExplore
  3. 03Athlete & player welfareExplore
  4. 04Global partnershipsExplore
  5. 05African talent developmentExplore
  6. 06Sports tourismExplore
  7. 07Sport, health & social impactExplore

From Africa to the world

From Africa
to the world.

Talent is everywhere. Opportunity isn’t.

We don’t just discover opportunity.
We build it.

Africa possesses extraordinary sporting talent, but access to infrastructure, investment, commercial expertise, international networks and development opportunities remains unequal.

AGSM wants to help close that gap.

Through our partnerships, talent development initiatives and international network, we work to create fairer pathways between African sporting talent and the global sports industry.

Our flagship initiatives

Building the platforms African football still needs.

AFI and AFE are AGSM initiatives in development. They are visions we are building, not confirmed events, venues or institutional partnerships.

An African football academy at dusk

Coming soon

African Football Institute

Building the knowledge, networks and infrastructure behind African football.

The African Football Institute (AFI) is being developed as a long-term pan-African platform focused on strengthening the football ecosystem beyond what happens during 90 minutes on the pitch.

Its ambition is to connect football development, education, leadership, research, infrastructure, technology, commercial development, player welfare and international collaboration.

Africa’s game. Africa’s future.

Discover AFI
A packed African stadium under floodlights

Coming soon

Africa Football Expo

One continent. One industry. One room.

The Africa Football Expo (AFE) will be the flagship convening platform of the African Football Institute, designed to bring the people who shape African football together under one roof.

  • Federations
  • Clubs
  • Leagues
  • Governments
  • Investors
  • Brands
  • Broadcasters
  • Agents
  • Academies
  • Players
  • Coaches
  • Stadium and infrastructure companies
  • Technology companies
  • Sports medicine
  • Tourism
  • Universities
  • International football organisations

The objective is not simply to host another football conference. AFE is being developed to turn conversations into partnerships, investment, infrastructure, commercial opportunities and practical solutions for African football.

Register your interest
A floodlit stadium during a football occasion

Featured project

AFTV Ghana Tour

International sports media · Sports tourism · Brand collaboration · Fan engagement

AG Sports Management played a key role in the organisation and delivery of the AFTV Ghana Tour, connecting international football media with Ghana’s football culture, brands, organisations and supporters.

Explore the project
Players training at St James FC Ghana

St James FC Ghana

Developing talent.
Creating opportunity.
Building futures.

Identify → Develop → Prepare → Connect → Progress. Opportunity should never depend on wealth.

Our academy
Young African footballers on the pitch

African talent

Africa doesn’t lack talent.
It needs more pathways.

Valuable. Ambitious. Competitive. Global. Investable.

African Talent

Our founders

Two medical professionals.
One global vision.

AJ

Joseph Asiedu Amoah

Co Founder & Global Director · Operations, Global Partnerships & Club Liaison · Mental Health Specialist

Meet AJ

Dr Kenneth Gyamfi

Kenny

Co Founder & Director · Executive Leadership & Strategy · Family Medicine Consultant

Meet Kenny
An athlete in a quiet moment of reflection

Player welfare

Before the athlete,
there is a person.

CareerHealthFamilyFuture

Career. Mental wellbeing. Physical wellbeing. Family. Education. Financial future. Personal development. Commercial value. Life beyond sport.

Athlete welfare

Where sport meets business

Players, clubs, brands, institutions.

AGSM

At the centre

  • Players
  • Clubs
  • Brands
  • Investors
  • Federations
  • Academies
  • Universities
  • Communities
  • Governments
  • Media

Connecting talent with opportunity.

Commercial partnerships
Global network map showing regions AGSM searches for opportunity

Rooted in Africa. Connected to the world.

Global relationships. Global opportunities. Global ambition.

  • Headquarters

    London, United Kingdom

  • Presence

    South Africa · Ghana · United States · Canada

  • Opportunity search

    International markets shown on the map

  • Europe
  • London HQ
  • North America
  • South America
  • Middle East
  • Asia
  • Africa
  • Australia

Headquarters in London. Presence and relationships in South Africa, Ghana, the United States and Canada. The map shows markets and networks, not a claim of offices in every city.

Latest from AGSM

News and insights.

Featured project

AFTV Ghana Tour

Connecting international football media, brands and Ghana’s football community.

AGSM insight

The future of African football talent

Why development pathways must extend beyond talent identification.

Sport & health

Beyond performance

Why long term health should form part of every athlete’s career strategy.

Sponsorship

Connecting sport with business

How AGSM approaches sponsorship acquisition for athletes, clubs and sporting organisations.

Sports tourism

Taking sport beyond the stadium

Sports tourism as a live AGSM capability: tours, destinations, fans and culture.

View all news and insights

Work with AGSM

Let’s create the next opportunity.

AG Sports Management. Your success, our priority.

Work with AGSMDiscover our work