More than sports management.

AJ, Joseph Asiedu Amoah, is a Mental Health Specialist, international player-welfare professional and sports management executive with a multidisciplinary background spanning healthcare, corporate governance, international business, elite sport, sponsorship and global partnerships.

AJ holds an LLM in Corporate Governance, strengthening his expertise in governance, organisational accountability, strategic decision making and the structures required to build sustainable organisations.

Today, through AGSM, AJ’s work focuses on international club liaison, global sponsorships, strategic partnerships, player representation, contract negotiations and creating international pathways for athletes.

Beyond the business of sport, AJ has a deep commitment to mental health, player-welfare and global health impact projects. He believes football and sport can be powerful platforms for improving mental health awareness, supporting communities and creating meaningful health and social impact internationally.

He is particularly committed to fair access for African players, ensuring that geography, background or financial circumstances do not prevent exceptional ability from being seen on the global stage.

AJ is well travelled and values new cultures and relationships across borders. That international outlook is reflected in his vision for AGSM: ability is global, and so should the doors that open for it.

Dr Kenneth Gyamfi, known as Kenny, is a Family Medicine Consultant practising in Canada, entrepreneur, and Co Founder & Director of AG Sports Management (AGSM).

His career in medicine brings a distinctive perspective to sports management and leadership. Working in a profession built on trust, responsibility, confidentiality, sound judgement and integrity has shaped Kenny’s approach to representing both individuals and organisations. He believes these same principles are fundamental when athletes, families, sporting organisations and partners place their ambitions and interests in the hands of a management team.

As Co Founder & Director, Kenny plays a central role in AGSM’s strategic direction and long term development. His work spans executive leadership, relationship building, strategic partnerships and the development of opportunities across the wider sporting landscape. He works closely with athletes and their families while also helping cultivate relationships with clubs, sporting organisations, institutions, brands and international partners.

Kenny brings a strategic and people centred perspective to this work, with a particular appreciation for the connection between sporting performance, physical health, wellbeing and long term development. He believes an athlete’s career should be approached holistically, considering not only immediate sporting opportunities, but also personal development, wellbeing, financial security and life beyond professional sport.

His role also extends to identifying and developing strategic collaborations between AGSM and organisations that share its ambitions. With an international outlook shaped by his professional and entrepreneurial experience across Canada, the United Kingdom and Ghana, Kenny helps build relationships that connect sport with business, health, community development and institutional partnerships.

Beyond AGSM, Kenny is the Founder of Livewell, a growing health and wellness ecosystem focused on creating healthier individuals and communities through preventive health, fitness, nutrition, digital innovation, hospitality and community initiatives. His work across medicine, wellness and sport has strengthened his interest in the intersection of health, performance and longevity, bringing an additional dimension to his leadership within AGSM.

At the heart of Kenny’s approach is the belief that strong relationships are built over time. Whether working with an athlete, a family, a club or an institutional partner, he places significant value on trust, professionalism, discretion and creating relationships in which interests are aligned for the long term.

For Kenny, success at AGSM is not measured solely by the next contract, transfer or commercial opportunity. It is about building careers, creating meaningful partnerships and developing opportunities that have lasting value, both within sport and beyond it.