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Supporters travelling to a football occasion

Sports tourism

Taking sport beyond the stadium.

AGSM develops sports tourism, international sports tours, fan experiences and destination partnerships connecting sport, travel, culture and Africa with the world.

  • Sport × Travel
  • Fans × Culture
  • Clubs × Destinations
  • Brands × Experiences
  • Africa × The world
  • International club tours
  • Pre season tours
  • Fan travel experiences
  • Sports delegations
  • Academy tours
  • Training tours
  • International tournaments
  • Training camps
  • Football tourism
  • Multi sport tourism
  • Destination marketing
  • Sporting cultural experiences
  • Sports events
  • Brand sponsored tours
  • Tourism partnerships
  • Government partnerships
  • Tourism board partnerships
  • Airline partnerships
  • Hotel and hospitality partnerships
A floodlit African stadium from the stands during a football occasion

Case study

AFTV Ghana Tour

Sports tourism · Football culture · International fan engagement

AGSM was involved in the AFTV Ghana Tour, helping bring a global football audience and its culture to Ghana. AFTV is named as the subject of the tour, not as an official club partnership.

  1. 01

    Global football audience

  2. 02

    Ghana

  3. 03

    Football culture

  4. 04

    Community

  5. 05

    Tourism

  6. 06

    Brand opportunities

  7. 07

    Global exposure

Work with AGSM

Destinations, clubs, fans, brands, build the next tour.